![]() But the problem is that in the conditions of complete uncertainty in which startups operate, these classical management methods do not work.Ģ. Passion for traditional business calculations, plans, strategy building, comprehensive market research. ![]() This is the heart of Lean, aiming to help entrepreneurs improve a startup's chances of success.Īccording to Eric Ries, there are two main reasons for startup failures:ġ. At the initial stage of development, a startup needs to remain flexible to learn from mistakes and test the founders' hypotheses as quickly as possible, which means that it is necessary to avoid large investments and costs. Startups operate in an environment of extreme uncertainty, and this must be taken into account when launching it. ![]() Why is this so? Eric Ries, the author of the Lean Startup Methodology, is sure that the traditional approach to business development does not apply to startups. Highly recommended book for entrepreneurs and anyone involved in innovations and product launches.ĭespite serious business plans, well-thought-out business models, detailed go-to-market strategies, and large investments, most startups fail. This technique helps you use a scientific approach to build a growing business and avoid unnecessary costs. The Lean Startup is a lean manufacturing concept. ![]() If you don’t have time to read the whole book, we have prepared for you a short overview of the Lean Startup book by Eric Ries. ![]()
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